Legitimate or greenwashing?
Well, here some of the thoughts that Albert, GK Co-Founder, shared with ISPO exhibitors during his lecture.
I love to be here at ISPO, and see how every year there are more exhibitors and interest in the Sustainability Hub. It starts to be difficult to find a brand that doesn’t have any ‘eco-friendly’ claim or product, which is great, it’s a win, but now. What is the next step?Sustainability is the ability to be maintained at a certain rate or level. By now, you’ve probably realized that the way we run businesses today is not sustainable. Es una locura, estamos agotando nuestros recursos naturales.We need a new economy,call it: Green, call it circular or however you feel. But we need an economy, which gives nature and people its value.The industry needs to take on a real commitment. It won’t be enough to launch products with recycled materials in them. The planet needs companies to ask themselves the bigger questions, the ones where the results can either help or hinder the future of our home.Questions being:Are CEOs and their company’s mission aligned with the needs of our planet?Are our products and services bringing any value for society or the planet?Is it really necessary for a new collection to be launched every 6 months?Every company should have a bigger goal focusing on taking responsibility, rather than to make a year and year increase in profits. The commitment of these goals needs to be stuck to, given energy, and attention for them to be met.I want to see real changes in companies’ values and structures. We need to move away from the old-fashioned profit-driven model businesses. I see the future being filled with responsible companies that give genuine value to people and the planet.
We need to make our voice heard and ask for the changes we believe in.
Thanks @brandsforgood for inviting us over. Here some of our friends at the Sustainability Hub: Some friends