Good Karma Projects was invited by Brands For Good to be part of the CSR and Sustainability Hub at the last Outdoor by ISPO trade show.
Munich has something special, the Bavarian city is home to one of the strongest action sports communities in Europe.
Mixed in with the crowds of people in the city, you will always identify the skaters who circulate on the streets, the snowboarders who go to take the train during the cold months and throughout the year you can also see some surfers heading for the wave of the river. Perhaps that is the reason why since its inception in 1970, Munich has hosted ISPO, the largest sports fair today.
ISPO is the largest B2B fair in the world, bringing together more than 2,800 exhibitors and brands, and for us it has become an event not to be missed. This time we join OutDoor by ISPO, a separate ISPO event that can be seen as the “summer edition”. The show is focused on outdoor sports such as trekking, climbing, camping and this year new segments such as water sports or mountain biking were added.
For the first time, Brands for Good invited us to have our own booth (poster) at the Center for Corporate Social Responsibility and Sustainability, and it was a great opportunity. Our presence at the fair gave great exposure to our project, allowed us to connect with companies, cyclists and other NGOs and the opportunity to discuss and learn from what others are doing to do business in a more sustainable way.
We believe that sustainability is an issue that needs to be applied and considered at all levels of society, from individuals and local businesses to large businesses and governments. It’s not an option to turn your back on the big players (and therefore the biggest polluters), they probably won’t go bankrupt, so it’s best to work with them to reduce their impact and create a positive impact. – Albert Font de Rubinat, co-founder of Good Karma
It is also important to mention the big step forward that ISPO has taken by implementing some new rules and measures to reduce the overall impact of the fair. Some of the improvements that were easily noticed were: all the signs in the CSR and Sustainability Center were made of cardboard, food suppliers had to agree not to use any single-use plastic, there were almost no carpets… The OutDoor by ISPO also set new standards with its “Code of Conduct”, which gave organisers, exhibitors and visitors concrete recommendations on how to act in a climate-neutral, resource-saving and sustainable way. In the nine rooms, the topicality of the topic of sustainability could be seen.
Thank you BrandsforGoodfor all the good work!