Redefining the industry

Things can be done differently, and we want the boardsports industry to become the inspirational leading example.

Inspiring our people

Our task is to inspire people to adopt a healthier and more respectful lifestyle, creating a positive impact on the planet.


The planet from tomorrow will be shaped by the kids of today. Apart of looking on what kind of planet are we leaving to our kids lets focused on what kind of kids we leave in our planet.

Making the right choices

What can I do?  Truth is; you cast your vote everyday with the choices you make – what you buy, how you travel, who do you support…

The documentary

Everyone knows that plastic is being overused. But does everyone knows where all this plastic ends? It’s in the ice, in the animals and in our seas…

Do you want to